10 Greek Street

Verdict: Book It for Weekday Lunch

10 Greek Street earns a clear recommendation for food and wine enthusiasts who want a serious but unpretentious meal in central London without booking six weeks out. It holds a 2023 Opinionated About Dining Casual in Europe recommendation, carries a 4.5 Google rating across 620 reviews, and sits in a part of Soho where the competition is mostly tourist traps or destination-level tasting menus. This fills the gap between those two extremes well. Book it, but read the timing notes below before you do.

What to Expect at the Table

10 Greek Street runs on a modern European menu under chefs Cameron Emerali and Luke Wilson, with a wine list that the venue has built its reputation around. The room is small and deliberately casual, which means the energy leans lively rather than hushed. That atmosphere works in your favour at lunch, when the noise stays manageable and the pace is unhurried. By Friday or Saturday evening the room fills quickly and the sound level rises accordingly, so if conversation matters as much as the food, an earlier sitting or a mid-week dinner is the smarter call.

The counter seating, where available, is the position to ask for. At a room this size, sitting at or near the pass gives you a different kind of experience from a corner table: you see the kitchen's rhythm, the plates leaving the pass, and you're in the orbit of the kind of spontaneous conversation that bistros like this run on. It also happens to be one of the better places in Soho to drink wine without ceremony. The list is not a token gesture; it is clearly the point of the room for a meaningful share of regulars.

Booking Window and Timing

10 Greek Street is open Tuesday through Saturday, closed Sunday and Monday. Lunch runs from noon, dinner closes at 10 pm (10:30 pm Friday and Saturday). For a weekday lunch, booking a few days ahead is generally sufficient. Weekend dinner slots, especially Friday and Saturday, move faster given the room's size and the venue's reputation in the neighbourhood, so aim for at least a week out on those. Walk-ins are not impossible at lunch on quieter days, but the room is small enough that it is not a reliable strategy if you have a specific date in mind. Booking difficulty rates as easy relative to the wider Soho market.

Practical Details

For similar quality at this price level in London, Clipstone is the closest peer: same price tier, comparable wine programme, similar modern European format but with a slightly quieter room if atmosphere matters to your group. Casa Fofò in Hackney is the more adventurous option if you are willing to leave W1.

How It Fits the London Scene

For food and wine explorers coming to London and looking for a sense of where the city's mid-market dining actually sits, 10 Greek Street is a useful reference point. It is the kind of place that regulars rely on rather than a venue that generates headline press. That is not a weakness. Among London's Soho restaurants at this tier, it sits comfortably alongside Aulis London (though Aulis is a different format entirely, with a counter-only chef's tasting experience) and above the general noise of the neighbourhood's more casual offers. If you are building a London restaurant week and want one booking that covers the mid-market modern European category, this is a defensible choice. See our full London restaurants guide for the wider picture, or explore our London bars guide for pre-dinner options nearby.

If you are travelling further in the UK and want to understand where 10 Greek Street sits relative to the country's leading modern European cooking, the reference tier is places like Moor Hall in Aughton, L'Enclume in Cartmel, or Waterside Inn in Bray. Those are longer journeys, higher price points, and more formal experiences. 10 Greek Street is the version of that ambition you can reach on the Central line on a Tuesday.

FAQs

• Is lunch or dinner better at 10 Greek Street? Lunch is the stronger call for most visitors. The room is quieter, the pace is more relaxed, and booking is easier. If you want the full evening atmosphere, go on a Tuesday or Wednesday when the room is less pressed than Friday or Saturday.
• What should a first-timer know about 10 Greek Street? It is a small, wine-focused modern European bistro in the heart of Soho with an OAD Casual recommendation and a 4.5 Google rating from over 600 reviews. The room is compact and informal, the wine list is taken seriously, and it is one of the more reliable mid-market options in W1. Do not arrive expecting a grand dining room.
• Does 10 Greek Street handle dietary restrictions? No specific information is available in Pearl's verified data on dietary accommodation at this venue. Contact the restaurant directly before booking if this is a requirement for your group.
• Can 10 Greek Street accommodate groups? The room is small, which limits large group bookings. For groups of four or more in Soho, contact the venue directly to check availability rather than assuming a standard online booking will cover it. If the room cannot take your party size, Chiltern Firehouse or Bill's offer more flexible capacity in the area.
• What should I order at 10 Greek Street? Pearl does not have verified current menu data for this venue. What is well-documented is that the wine list is a core strength, so lean on that when ordering. The OAD Casual recognition suggests the kitchen is consistent across the menu rather than dependent on a single signature dish.
• Is 10 Greek Street good for solo dining? Yes. Counter or bar seating at a room this size is well-suited to solo diners, and the informal atmosphere means eating alone does not feel awkward. It is a better solo option in this neighbourhood than Aulis London, where the counter format is tasting-menu only and more commitment-heavy.
• What should I wear to 10 Greek Street? No formal dress code is listed. The venue's tone, described as a casual bistro, points to smart-casual being appropriate. Arriving overdressed would be as out of place as arriving in sportswear.